Xiaoru Gao
Assistant Professor
Department
Education
- Ph.D., Rutgers Business School in Newark, New Jersey
- M.S., Rensselaer Polytechnic Institute in Troy, New York
- B.S., Anhui University of Finance and Economics in Anhui, China
Biography
Xiaoru Gao joined the College of Business in August 2023. She has expertise in the areas of social media marketing and engaging consumers, as well as applying machine learning and artificial intelligence models using Python and R.
Research Interests
- Social media marketing and strategy
- Digital marketing
- Branding
Contact
815-753-6221
xgao@niu.edu
BH 128