Accelerated B.S. in Marketing/M.S. in Digital Marketing

Senior marketing majors at NIU can accelerate their completion of a master's degree in digital marketing through this program.

Upon admission to the program, you'll enroll in graduate-level courses leading towards the M.S. in digital marketing, which is also applied towards your B.S. in marketing degree requirements (up to 15 credits total). Upon completion of a B.S. in marketing, students complete the remaining requirements leading to an M.S. in digital marketing.

Eligibility

To qualify, you must have:

• Completed 90 semester hours (senior standing).
• A minimum cumulative GPA of 3.0.
• Earned a B or better in MKTG 295, OMIS 351 and UBUS 223. 

Please refer to the graduate catalog for admission and program requirements. 

Benefits

Accelerated B.S./M.S. in digital marketing program benefits include:

• Graduate courses are offered online in eight-week sessions.
• Potential to complete M.S. in digital marketing within 12 months.
• Undergraduate tuition rates apply for graduate coursework (up to 15 credits).

Getting Started

If you are interested, please reach out to Emily Cronauer, program advisor, at ecronauer@niu.edu prior to your senior year for academic planning purposes.

Degree Requirements